TEACHx 2026

As generative AI becomes embedded in students' creative and analytical workflows, traditional assessment models must evolve. This lightning talk showcases how StratCom 310 was redesigned into an “AI‑first” learning environment that embraces student use of AI while safeguarding authenticity and deep learning. Working from a real client brief for YSL’s Le Vestiaire des Parfums, students used AI transparently to brainstorm, critique, and prototype campaign concepts. Assessment shifted from polished outputs to reasoning, transfer, and evidence‑based decision‑making. The session illustrates how AI‑supported processes can strengthen digital literacy, algorithmic transparency, and critical engagement across creative and marketing courses.